Internet Marketing Is Proven To Be An Essential Media
No one leads the Internet wave in Hong Kong more than Yahoo! Hong Kong. It reaches 84% of the Hong Kong Internet population with over 2.2 million active users every month (Nielsen//Netratings, Oct 2004). Today, 71% of Hong Kong population are already online (Nielsen//Netratings, Oct 2004. HKSAR Census & Statistic).
As the dominant leader in online media, Yahoo! HK promotes the benefits of online media to advertisers and marketers who aim to reach consumers in a creative, cost-effective way.
Locally and worldwide, internet marketing is the media of the future, and it's a perfect match for the media of today. Yahoo! HK has the highest audience reach in the market. With Yahoo! HK proprietary technology, it creates effective targeting solutions (e.g. demographic targeting and behaviour targeting) that assist marketers to reach specific groups of customers. Internet marketing offers companies a high level of interactivity and flexibility, and viewership records which enable marketers to achieve marketing objectives.
Yahoo! HK held seminars over the past year to show companies how they can integrate internet marketing with existing television and print advertising to add new power to their campaigns.
With a theme of "Netting Customers with Internet Marketing", Yahoo! HK shared their secrets for catching different groups of affluent customers in the ocean of online media. In three seminars this year, they showed companies how to use the Internet to market to high-spenders, female consumers and teens.
The culmination of these seminars was the Online Creative Summit. This conference focused on creative solutions, to the many challenges faced by today's marketers who are looking for ways to introduce online media into their traditional media plans.
Online Creative shines as the latest advertising trend [read full article]
Dynamic sales to increase in 2006
ADVANTAGE expects commission cuts to make dynamic packaging the focus for independent agents this year.
The consortia's managing director John McEwan conceded the majority of business would still he carried out with conventional business partners. However, he added: "There will be an increase in dynamic packaging. It will become much more important this year, as it's being fuelled by the commission cuts."
Sales and marketing director Colin O'Neill believes the Thomson-led slashing of commission would also lead to an increase in agents switching away from package holidays to products which command higher commission values.
He said: "Despite the panic, there are still products that agents can make high levels of commission on, such as additional travel services, airport parking and theme park tickets." [read full article]
Suozzi: Internet marketing king
When Nassau County Executive Tom Suozzi's launched fixalbany.com earlier this
year, many Democrats and Republicans thought he was com¬mitting political sui¬cide. After all, he was sticking his neck out on the tine, calling out Democrats and Republicans that he believed were not doing enough to help Long Island economically and weren't assisting in bringing down Medicaid costs on Long Island. Some pundits said that he was hurting his own chances for higher office, because he was upsetting the bigwigs in the Democratic Party.
Well, it's only one race, but that fixal¬bany.com Web site turned out to be one heck of a good marketing tool for Charles
Lavine, who defeated incumbent Assemblyman David Sidikman in the Democratic primary for the 13th
Assembly District seat. Lavine was Suozzi's pick for the seat. Fixalbany.com includes various interactive features that allow visitors to sign up for volunteer oppor¬tunities, register to vote or send an e-postcard to their friends. The e-postcard has a stamp on it - a
photo of Suozzi.
In an interview late last
week, Suozzi said that the Web $30,000 in donations since it launched.
"It's free media, because we've had so much press coverage out of it," Suozzi said. "We send out e-mail alerts to about 15,000 e-mail addresses. A lot of people have signed up for it, and though most of the recipients are from Nassau, we're getting hits from all over the state."
Among the issues mentioned at fixal¬bany.com: that New York state residents pay 72 percent more than the average in local taxes, and the fact that the counties take on too much of the burden of Medicaid costs.
According to the Web site, in 2004 New York will spend $42 billion on Medicaid, more than California ($25 billion) and Texas ($15 billion) combined, even though together those states have three times New York's population. [read full article]