Dynamic sales to increase in 2006 ADVANTAGE expects
commission cuts to make dynamic packaging the focus for independent agents this
year.
The consortia's managing director John McEwan conceded the majority
of business would still he carried out with conventional business partners. However,
he added: "There will be an increase in dynamic packaging. It will become
much more important this year, as it's being fuelled by the commission cuts."
Sales
and marketing director Colin O'Neill believes the Thomson-led slashing of commission
would also lead to an increase in agents switching away from package holidays
to products which command higher commission values.
He said: "Despite
the panic, there are still products that agents can make high levels of commission
on, such as additional travel services, airport parking and theme park tickets."
